Brand · 01

Typography

Two voices, and no third.

Funnel Display says everything plainly: headlines, body, buttons, figures. Instrument Serif Italic turns the voice once per view. Both carry Ñ, because Zanabel speaks two languages.

1.1

Families

Two families from the manual. There is no mono face; numbers stay in Funnel with tabular figures.

Family	Token	Role
Funnel Display	--font-d	Headlines, body, labels, buttons, data. Regular and Medium only. The wordmark is Medium, never Bold.
Instrument Serif Italic	--font-a	A kicker, a quotation, or one showpiece figure. A line, never a paragraph, a button, or a table cell.

1.2

Scale

Eight roles. Larger is tighter. Every sample is editable, so try your own words.

Display

Funnel Med · 64–92 · 0.95 · −0.035em

Zanabel

Section

Funnel Med · 40 · 1.05 · −0.028em

A quieter hand

Feature

Funnel Med · 24 · 1.15 · −0.022em

Light is the voice

Accent

Instrument Serif Italic · 20–28 · 1.25

A name, on dark.

Body

Funnel Reg · 17 · 1.55 · Light 68%

If Zanabel were a person, it would be the colleague you hand a tangled brief to, and who hands back something you can actually say out loud.

Label

Funnel Med · 13 · +0.06em · uppercase · muted

Brand manual

Showpiece

Instrument Serif Italic · 56 · one figure at a time

Data

Funnel Med · 15 · tabular · Light

1,284 · 94.2% · $2,450

1.3

Sizes

The steps we set type at. Type a line to see it at every size.

92 pxWork you can say out loud

64 pxWork you can say out loud

40 pxWork you can say out loud

28 pxWork you can say out loud

24 pxWork you can say out loud

17 pxWork you can say out loud

13 pxWork you can say out loud

Weights stop at Medium. Medium already reads stronger on navy than on light.

1.4

Numbers

Two jobs, two treatments. A number is either a mark, read once, or data, read in quantity.

Marks read once

One figure as a moment: a deck cover, a section index, a stamp. Sparse on purpose.

Showpiece

One hero figure per view

Serif Italic · 56

01 · 2026

Index / stamp

Section numbers, dates, versions in chrome

Funnel Med · 12–13

Data read in quantity

Compared, aligned, updated. Funnel Display with tabular figures so columns line up. Never Serif Italic in a cell.

$2.4M

Metric display

The one hero figure on a report

Funnel Med · 40–48

94.2%

KPI value

Stat cards, KPI strips

Funnel Med · 24–28

1,284

Data value

Inline metrics, summary rows

Funnel Med · 15–17

12,480

Table figure

Right-aligned, on the decimal

Funnel Reg · 14

0 · 25 · 50 · 75

Axis label

Ticks, legends

Funnel Reg · 12

12.4%

Delta

The arrow may take lime. The figure stays Light. No red.

Funnel Med · 13

0.042

Micro figure

Footnotes, dense captions

Funnel Reg · 11

1,111.11
8,880.08
412.70
17,001.19

$11.10
$98.04
$1,140.00
$7.71

Switch to proportional and watch the columns drift. Data is always tabular.

1.5

Styling

The settings that make the two faces read as one system.

Setting	Rule
Tight display	Headings carry negative tracking. Larger is tighter, with a floor near −0.035em.
Untracked serif	Never track Instrument Serif Italic. It is drawn to sit as is.
Roomy body	Body at normal tracking, 17 over 1.55, in Light 68%.
Measure	Keep a reading column near 38rem so the eye finds the next line.
Sentence case	Buttons, headlines, and cards. Uppercase only for labels and indices, tracked open.
Weight ceiling	Regular and Medium. Never heavier on dark to compensate.

1.6

Misuses

Six ways to break the voice. Tap a card to see it set right.