Zanabel Brand
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Brand · 02

Logos

A name, then a mark.

Zanabel in Funnel Display Medium, with the four-quarter Z to its right at cap height. Flat Light on dark, flat navy on Light. Nothing else.

2.1

Overview

Six files. Choose by contrast with the ground, not by taste. If neither color reads clearly, the ground is wrong, not the mark.

FileMarkUse for
zanabel-lockup-light.svgLockupNavy and Blue grounds. The default.SVG
zanabel-lockup-navy.svgLockupLight grounds and print on paper.SVG
zanabel-wordmark-light.svgWordmarkTight spaces where the Z would crowd.SVG
zanabel-wordmark-navy.svgWordmarkThe same, on Light.SVG
zanabel-symbol-light.svgSymbolFavicons, avatars, app icons on dark.SVG
zanabel-symbol-navy.svgSymbolFavicons, avatars, app icons on Light.SVG
2.2

Wordmark

The lockup is free on the field, with no container. The Z sits two stem-widths from the l. At small sizes, hold that gap; if it crowds, drop the Z and use the wordmark alone.

Zanabel
Lockup · on navyDownload
Zanabel
On BlueDownload
Zanabel
On LightDownload
Zanabel
Wordmark onlyDownload
Zanabel
Wordmark · navyDownload
2.3

Misuses

Six ways to break the mark. Tap a card to see it right.

2.4

Symbol

Four quarter-circles of one radius. Use it alone where the name is already known: a favicon, an avatar, an app icon. Never in place of the wordmark on first meeting.

Zanabel
On navyDownload
Zanabel
On LightDownload
16
24
32
48
96
2.5

Variant builder

Pick a mark and a ground. The color follows the ground, and a busy ground puts the mark in the badge.

Zanabel
Mark
Ground

Clear space is one cap-height of the Z (x) on all four sides.